How Digitalization enables sustainable business models for materials characterization and modeling services

DI Franz Pirker MSc, is responsible for the Business Development at AC2T research GmbH and is the Coordinator of the OITB i-TRIBOMAT.

He studied Electrical engineering at the TU Vienna (DI) and Communication and Management at the Donau University Krems (MSc). The scientific track record includes 50+ publication in the field of simulation and modelling.

He is and was active in different European platforms like EMMC, ECTRI, EARPA.

Within the OITB i-TRIBOMAT he was responsible to set up a sustainable Business Modell and to create a legal entity (Joint Venture) and the brand for the i-TRIBOMAT GmbH which serves as The European Tribology Centre and offers services via a digital platform.

How Digitalization enables sustainable business models for materials characterization and modeling services

“Digitalization is the use of digital technologies to change a business model and
provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” This definition from Gartner (2021) clarifies the most misunderstood word “Digitalization”. To create this new revenue chains and Business Models (B2B relations) are the essential starting point. The relationship between service providers and a SEP – Single Entry Point for e.g. OITBs must be defined in a clear and fair manner. The way to create sustainable business for the OITB i-TRIBOMAT will be presented as well as obstacles and barriers which could occur in such a process.